Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Monday, 10 September 2012

Gain Profit and high brand visibility by buying words on Twitter:


It is tendency of a consumer or buyer to get in to the details of a product in pre-purchase stage. Decision making process always starts with product reviews, user interactions and social networking sites. When you seriously engage your brand with a celebrity, which congruence’s the target segment and the brand then brand goes viral and creates buzz……What if you are offering B2B services, where will you fit celebs?  Is there something where you get free word of mouth and high quality buzz?
Audience and users are closely related to words which have high search probability and easy to remember. If you buy a word which is closely related to your brand and business which has highest search probability then you will be treated extra special on this amazing platform which you get good brand engagement and maximum number of relative fans.

What is word buying?

Word buying is a phenomena where you will be listed or shown on the page when a user search for a particular word which you have already own it.There are a few knowledgeable sites like pretweeting and tweet exchange where you can buy words on twitter

How can it help your brand?

Choose a word which has high user interaction or frequent acquaintance and focus on having the word. The word selected should have minimum fit with the brand then the chance of visibility and buzz is high.
For example you own a word ‘arena’ and users stared to tweet or search for  international arena or world privacy arena then your brand will pop up and form a first impression which fills the gap you are missing on the twitter …….at some point of stage people will start searching for your brand.

How to make decisions and whom to contact:

 The decisions should be made with social networking or social media team who will monitor how word gamble works on twitter platform.
A digital marketing crew can make decisions which will raise your presence on twitter and get more number of fans.

How audience get engaged?

Engagement process starts with the word and the twitter groups and the number of tweets which involves how you use the word; later on people come to know that the word is nothing but your brand and make sure that you carry this effect to other digital platforms
For more updates follow: www.digitalhorizons.net

Monday, 3 September 2012

Why SEO/ social MEDIA alone cannot generate results?

Why SEO/ social MEDIA alone cannot generate results?
Many a times brands think that SEO alone can generate revenues for them, but a good digital marketing practice is not about bringing the web page on top of the search engine but also should engage customer; SEO brings you at the top but not provide the right customer because of the lack of awareness. SEO alone in the digital world is a short term objective, which has to be properly tied up with other digital methods.
Similarly social media drives the attraction and gets the Brands to engage with people and talk about the brand; but when it comes to the other side of the market customer need to figure out the brand. For example Sales and marketing should be talked as a set even though they are of two different subjects every marketing action leads to sales, where social media marketing is an AIDA(Attention, Involvement, Desire, action)  strategy in which the last A(Action) cannot be achieved only with social media.
Social media acts as a platform to promote brands but not as a selling tool. When it is SEO driven social media or social media driven SEO it can produce the best of results. For example travel agents, restaurants and medium scale organisation do more work on the later method instead the former one.

Social media is not about twitter and Facebook:
Social media deciphers the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. Most of the marketers have misconception that social media is a mixture of Facebook and Twitter. Social media is far more than the two most visible sites, Facebook and Twitter. Social media is about websites and services that use social interaction among users to generate content, and then user-generated content to generate interaction! I would argue that social media is not limited to websites but services through smartphone apps and other devices as well.
Social media means that users are not just the consumers but the creators of content as well. YouTube is a good example of social media, as well as Pinterest, Tumblr, and other micro blogging services. There are some that have talked about the SEO-like experience provided by MMORPGs (massively multi player online role playing games). At its core, it deals with the dissemination of information and experience through interaction. Face book and twitter might help you to talk your brand and create awareness and they might be the heart of social media hub but positioning only in a part of medium can create malfunctioning of the brand.