A brand is a highly sophisticates attribute of all the
product lines. People have tendency to recollect products with their brands
name, If a brand fell short of customer interaction or lacks engagement then
the brand is just termed as placebo in digital world. Engagement process varies
from product to product in online world. Customer engagement usually depends on
the attributes of the product. Ultimately for any product line in the universe
to hail, Brand needs engagement. Customer engagement can be achieved with
customer communities and digital marketing methodologies.
When a business lacks interactivity, then it is hard to
control the colours of your Brand in the neurons of audience; in fact one
cannot mix that brand physique to .Online world is an area where high
interactivity can be achieved by mobilising your customers from a single set
through different online channels.
Different type of Interactivities in
online world:
Emails: greetings, ceremonial wishes
Gaming: interactive gaming by announcing winners on the
leader boards and publishing them through mails and social networking sites
will create a game or a brand with continuous engagement
Social networking: Mobilising
customer communities and reading the value added posts on brands television
will make your audience involve in engagement.
Pursuit in the competition can be achieved by developing a
strategic plan by slight inhibition of your competitors after good customer
engagement
‘’If a brand cannot mobilize customer communities then the brand is just a placebo. Interactive
messages helps in communicating with your customers.
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