tag:blogger.com,1999:blog-65915048319350127012024-03-06T01:18:42.329-08:00Unified Digital MarketingAnonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-6591504831935012701.post-44138443111077090672012-09-21T02:59:00.004-07:002012-09-21T03:51:56.365-07:00Location based Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial, Helvetica, sans-serif;">If your customer don't find you in the top of search then you are loosing brand visibility. I am spending half my budget on advertising and I don't know which half it is. I am generating content for the brand and make people talk about the brand (WOM). My brand is so gregarious but I am not able to make a social strategy. I am writing but my content is not properly marketed.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">My strategy is '' Think locally act globally''.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">From a brand perspective If your customers are local make strategies local then back link your strategies globally.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">It is possible to implement all digital marketing platforms on to a to a constrained location to increase the brand reputation and visibility. Location based marketing is closely authorized with mobiles and tablets.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<h3 style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">How does it work:</span></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyMcXgr80N9qrfwSbOW_9g8oL5KWsjPJ28TXMbZvIciKgzBP9ge8YrFPx_QoexrLMev4LlWr-pIv4f2HsZvfRT5FnhhXDBxfbjtydOTVMPIAg_X61P2vAvmB4P6o_kkePauxeD4BiKd2AR/s1600/text+1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="301" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyMcXgr80N9qrfwSbOW_9g8oL5KWsjPJ28TXMbZvIciKgzBP9ge8YrFPx_QoexrLMev4LlWr-pIv4f2HsZvfRT5FnhhXDBxfbjtydOTVMPIAg_X61P2vAvmB4P6o_kkePauxeD4BiKd2AR/s400/text+1.gif" width="400" /></span></a></div>
<h3 style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">The basic analytic s used in location based marketing </span></h3>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">GEOTOKO</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">TITANIUM</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">+GEO</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">MOMENTFEED</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">WEBTRENDS MOBILE</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">FOUR SQUARE</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">FACE BOOK PLACES</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqUh73KLIm1Wx2-Q8WxocNWlmPtEaCmnZ6VANyxXY4DQcYRIjxt7HuY97S1eVJ7eYsDHs49Fu0DoynvyaWe-rfBJROdTKspIeat4DWPTmJXe9kaoWjVryxxASkGg-HEkUfTk6ZP42a-_Ji/s1600/6-Steps-to-Integrated-LBM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqUh73KLIm1Wx2-Q8WxocNWlmPtEaCmnZ6VANyxXY4DQcYRIjxt7HuY97S1eVJ7eYsDHs49Fu0DoynvyaWe-rfBJROdTKspIeat4DWPTmJXe9kaoWjVryxxASkGg-HEkUfTk6ZP42a-_Ji/s400/6-Steps-to-Integrated-LBM.png" width="400" /></span></a></div>
<h3 style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">How to integrate Location based applications in a Digital marketing plan</span></h3>
<span style="font-family: Arial, Helvetica, sans-serif;">Register the place where your brand stores or business are located on these applications</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Entertain people who check most</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">give valuable offers to one who has highest number of check-ins through these applications</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Respond them on the basis of comments and discussions</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Use location based advertising services:</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">These services will create awareness among the users about your brand. LBA (location based advertising will work on the principle of Geo tracking)</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Make sure that location based SEO is done for your longitude and latitude</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Implement marketing mix which includes social strategies like Face book discussions, tweets and LinkedIn business pages about the number of check ins</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Keep the quality content alive in all the context</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Be always animated.</span><br />
<br />
<br />
<br /></div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com1tag:blogger.com,1999:blog-6591504831935012701.post-59002280618849297642012-09-17T23:29:00.000-07:002012-09-17T23:29:16.548-07:00Facebook analysis in U.K market<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Facebook almost turned as spearhead for all social networking sites, an analysis on book marking or brand engagement is ambled around Face book to bring clear picture.</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_kmarEQypY8YwPNz59AnMMVMZHNY-tYNZ4ISKzQxOnh8njD14vk1Kr_lswF7ALlIk0AKxLo4hpOu_pb9SwAmaA50pcR-_pIhg15g8awDnHE-PJltn5PshaOTejIgczMqjBmkYTrQrE6mA/s1600/smr-jan2012-gb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_kmarEQypY8YwPNz59AnMMVMZHNY-tYNZ4ISKzQxOnh8njD14vk1Kr_lswF7ALlIk0AKxLo4hpOu_pb9SwAmaA50pcR-_pIhg15g8awDnHE-PJltn5PshaOTejIgczMqjBmkYTrQrE6mA/s640/smr-jan2012-gb.jpg" width="456" /></span></a></h2>
<div style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">People in U.K are more closely associated with the following brands in Facebook.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-90587178426081763812012-09-14T01:00:00.000-07:002012-09-14T01:14:25.513-07:00OBAMA AND MITT ROMNEY: WORLD'S POWERFUL DIGITAL BRANDS<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Underneath ballot lot of strategies, web full of campaigns, lightening
Brand values, Forcing symphonies and finally success. One of the world’s
largest democratic ballots is getting influenced by digital marketing and
Digital marketing strategists. Believe it.</span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Here are the Analysis of Barak Ossian Obama and Mitt
Romney’s Digital political plans <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<h3 style="text-align: left;">
<b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Brands</span></span></b></h3>
<div class="MsoNormal">
<b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Barack Ossian Obama Mitt Romney</b> </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Digital strategies Digital
Strategies</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">SOCIAL MEDIA Social Media<o:p></o:p></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">CORE (TWITTER) Core (FB and
Twitter)<o:p></o:p></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">OWNS: Literally Viral
marketing<o:p></o:p></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Viral marketing WOM</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">SEO: Political Campaign </span><span style="font-family: Arial, Helvetica, sans-serif;"> SEO:
Political campaign</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">No PPC </span><span style="font-family: Arial, Helvetica, sans-serif;">NO PPC</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Blogs Blogs<o:p></o:p></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Ranking top of search engine Effective online Adverts
<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif; margin-left: 1em; margin-right: 1em;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl-WRo2hjuYfb8CEjL1c_WGFNG8nUOHlE35CPXVuuBiNm2OJ9oZC44NpFW4N9thZRXGF_6HAoiF3wuM5fr1VvVxSs2KQB6zi5Rr0u-DhaTX2MQkWRMhQyT0gMJ5s5qI8JHIxv6a0xAThIN/s1600/A2KAqQBCIAAQk4z.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl-WRo2hjuYfb8CEjL1c_WGFNG8nUOHlE35CPXVuuBiNm2OJ9oZC44NpFW4N9thZRXGF_6HAoiF3wuM5fr1VvVxSs2KQB6zi5Rr0u-DhaTX2MQkWRMhQyT0gMJ5s5qI8JHIxv6a0xAThIN/s400/A2KAqQBCIAAQk4z.png" width="400" /></a></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">The president of United States has merged completely in
social media by running his campaign around tweets to mass reach polls. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Mitt Romney; an opponent to remember for his strategies to
reduce the impact of social marketing with Adverts, Blogs, and affiliates. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-size: 18.0pt; line-height: 115%; mso-bidi-font-size: 16.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<h3 style="text-align: left;">
<b><span style="font-size: 18.0pt; line-height: 115%; mso-bidi-font-size: 16.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Social
media:</span></span></b></h3>
<div class="MsoNormal">
<b><span style="font-size: 18.0pt; line-height: 115%; mso-bidi-font-size: 16.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;">Barack</span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> Ossian Obama’s</span> <span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">key word ‘LITERALLY’ in twitter to gain
more search and visibility is working for him. Analysis shows he has the most
number of tweets coming from elsewhere.</span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwxR_XefsWgZIEWu_Cy3U_ygcXfXcBKveWEFA2A8XSBfmRWwDzdxe2g4aAO7pW3NCuzKTWzUjfLwrVv6PYH-dDOpvkn9IXDn_15jl_VgayV8JtZU4_f9mjIBguKSiUAgWz_m0nfPCoIXFn/s1600/Obama.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwxR_XefsWgZIEWu_Cy3U_ygcXfXcBKveWEFA2A8XSBfmRWwDzdxe2g4aAO7pW3NCuzKTWzUjfLwrVv6PYH-dDOpvkn9IXDn_15jl_VgayV8JtZU4_f9mjIBguKSiUAgWz_m0nfPCoIXFn/s400/Obama.png" width="400" /></span></a></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<b><span style="font-size: 18.0pt; line-height: 115%; mso-bidi-font-size: 16.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<h3 style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="font-size: 18.0pt; line-height: 115%; mso-bidi-font-size: 16.0pt;">SEO:</span></b></span></h3>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="font-size: 18.0pt; line-height: 115%; mso-bidi-font-size: 16.0pt;"><br /></span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Mitt Romney’s website accompanies the space for highly
search words on search engines like JOBS, AMERICANS, DESERVE and SECURITY. This
clearly indicates how his website was fully organised for revisits and to create
much awareness among the people.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG4QTLwtKkgMhJLEAFt5plxRmz0Tq7QzbLMLpgNx9IDimvzwFLm2d7EQ0C-gtgOkhQCVS5LPd62zE9ZDC6rmAVC-85Xj2XnHni1ArYKTipy4qba3P5yDKgbcxLj7Qv5O1wNVe3c1wXJB7U/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG4QTLwtKkgMhJLEAFt5plxRmz0Tq7QzbLMLpgNx9IDimvzwFLm2d7EQ0C-gtgOkhQCVS5LPd62zE9ZDC6rmAVC-85Xj2XnHni1ArYKTipy4qba3P5yDKgbcxLj7Qv5O1wNVe3c1wXJB7U/s400/Untitled.png" width="400" /></span></a></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-size: 16.0pt; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<h3 style="text-align: left;">
<b><span style="font-size: 16.0pt; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">ONLINE ADVERTISING:</span></span></b></h3>
<div class="MsoNormal">
<b><span style="font-size: 16.0pt; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">ONLINE ADVERTISING is an area of Digital marketing which won’t
show the immediate impact but creates awareness and make people to make decisions
on a slow pace.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Mitt Romney’s political adverts to shiver the president are
creating cold sensations in the white house. The placement of the adverts and
propagation in popular sites is gaining him the market value.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgECDQASo7uY9jkhC7kbCIJjyIGPSY49PibFrIxdZJ0aBDPG5yqND_Cy5YYFAJLjcKkGfQJZemWQcPWr5ovzRRQwwIc2Rhu16ZVoNMx-RmhEUge4gzXN72XxZOpyPFVptzajN81KRZY0giV/s1600/120913050850-china-ad-story-top.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgECDQASo7uY9jkhC7kbCIJjyIGPSY49PibFrIxdZJ0aBDPG5yqND_Cy5YYFAJLjcKkGfQJZemWQcPWr5ovzRRQwwIc2Rhu16ZVoNMx-RmhEUge4gzXN72XxZOpyPFVptzajN81KRZY0giV/s400/120913050850-china-ad-story-top.jpg" width="400" /></span></a></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.digitalhorizons.co.uk/">www.Digitalhorizons.co.uk</a><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.digitalhorizons.net/">www.Digitalhorizons.net</a><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-40665758328487901352012-09-13T00:29:00.000-07:002012-09-13T04:40:30.946-07:00Iphone 5 the next Digital marketing platform<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<h2>
</h2>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Tim cooks announced the world that Apple is launching its
eagerly awaited handset on 28<sup>th</sup> of September. 1.2 Billion People
around the globe watched his key note online to know the extra added features
on the latest version.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Apple announced that viewer’s ratio from 4s to 5 has
dramatically increased which clearly emulates the enthusiasm surrounding 5.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">LTE is the latest addition to Iphone5, which is a small A6
chip integrated to increase the connectivity and for fast downloading of
applications. LTE is the fastest of WIFI which increases the rapidness in
building connections, browsing and social bookmarking.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAFmlvjwnTFkaTKE6aX1dhBQc063259qlAyz2jsxm9ijFE4ps0ciq7nypIZ4d5wGi1QFiEfJ86s5Zc0BmvnyMwIRfXDSJKAzeLxOFnF0jU3zfVvvWWfEHK5ZM0WFEMSggt2zmqsd-BpS9E/s1600/303710_426123204091501_1605885486_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAFmlvjwnTFkaTKE6aX1dhBQc063259qlAyz2jsxm9ijFE4ps0ciq7nypIZ4d5wGi1QFiEfJ86s5Zc0BmvnyMwIRfXDSJKAzeLxOFnF0jU3zfVvvWWfEHK5ZM0WFEMSggt2zmqsd-BpS9E/s400/303710_426123204091501_1605885486_n.jpg" width="396" /></a></div>
<h3 style="text-align: left;">
<b><span style="font-size: 18.0pt; line-height: 115%; mso-bidi-font-size: 16.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">How can
Iphone5 increase the digital marketing level?</span></span></b></h3>
<h4 style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="font-size: 14.0pt; line-height: 115%;">Buzz:</span></b><span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span></span></h4>
<div style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">B</span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">uzz on this inundated version, people has browsed all
different sources to know the key features and updates by using all possible
digital platforms.<o:p></o:p></span></span></div>
<h4 style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="font-size: 14.0pt; line-height: 115%;">Brings new WOM</span></b><span style="font-size: 14.0pt; line-height: 115%;">:</span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span></span></h4>
<div style="text-align: left;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Product specific details on the
digital space is going viral with the increased word of mouth marketing</span></span></div>
<h4 style="text-align: left;">
<b><span style="font-size: 14.0pt; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Set up with all platforms:</span></span></b></h4>
<div class="MsoNormal" style="text-align: left;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">I phone 5 is set up with all digital platforms like e-mail,
social media, Book marking, information services, Browsing and last but not least latest Map
viewer.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">With all these platforms integrated in one and with the rise
of new technology (A6 LTE) I phone5 can be a next digital marketing Platform</span><o:p></o:p></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-33640449265482118282012-09-11T00:42:00.000-07:002012-09-11T00:47:55.177-07:00The impact of user generated content on buying homes. How can brands counter? <div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">A decade ago, consumers had few resources for researching
experience goods. Aside from asking personal acquaintances, consumers were
mostly limited to reading or watching critics' reviews in newspapers or on
television</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">With the rise of the Internet, consumers increasingly have
access to opinions from other consumers outside their immediate circle in real
life. Several studies have documented the fact that online users are motivated
to write reviews for a number of reasons; in online communities, users often
write reviews to increase their influence and status or to provide useful input
to other members of the community. There is also evidence that online community
members are more likely to adopt opinions and decisions similar to other
members, thereby increasing the impact of user-generated content. Some studies
have gone further and shown that consumers often prefer recommendations from
other consumers over professional reviews by critics especially in the case of
“hedonic goods” such as movies, music, and books.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTeow7JZPSHxWXXSFfwvDj3J63okyiq_uqsjk4CE8Cj47QszkTNMtDdW0lL9AR2SFed6f6FdA35jwO_HKHLL2uCbxbD3o3fYVJ4TZ_M_R7ZQTwx2_Ion1eEqU4UyGuZFdR4kSFj5pSwKS-/s1600/squidoo.com.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTeow7JZPSHxWXXSFfwvDj3J63okyiq_uqsjk4CE8Cj47QszkTNMtDdW0lL9AR2SFed6f6FdA35jwO_HKHLL2uCbxbD3o3fYVJ4TZ_M_R7ZQTwx2_Ion1eEqU4UyGuZFdR4kSFj5pSwKS-/s400/squidoo.com.jpg" width="400" /></a></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">What happens when it comes to buying a life time value, are
they really influenced with user generated contents. Every day consumers and audience are exposed to more than
thousands of messages out of them a common human being can remember only a few which connects with their decisions.
When a consumer is opted to buy a home he gets influenced by many psychological
entities, economic state; beyond that he is exposed to lot of messages on
internet which is termed as user generated content or UGC. The maximum impact
of UGC is on pre purchase stage that to investments like house.<o:p></o:p></span></div>
<h3 style="text-align: left;">
<b><span style="font-size: 16.0pt; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">How can Brands counter them?</span></span></b></h3>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">It was a serious concern for the brands to stop that
negatively published user generated content but now it has become so simple with
the rise of digital marketing platforms. What you need to do?<o:p></o:p></span></div>
<h4 style="text-align: left;">
<b><span style="font-size: 16.0pt; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Monitor digital platforms:</span></span></b></h4>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Monitor all the digital platforms like FB, twitter, LinkedIn
and video sites weather any content which is going viral against the brand.
Check all the possible blogs which relates your brand portfolio. Keep a close eye on who is watching it, what is the chance of reaching these texts and
videos to your target segment and customers. <o:p></o:p></span></div>
<h4 style="text-align: left;">
<b><span style="font-size: 16.0pt; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Respond them:</span></span></b></h4>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Instead of countering them or producing articles against them
try to see the links and check the content and the links corresponding to that.
Minimise the impact to go viral by good customer support. A good brand always
does this and makes the same user to produce content for the brand. Normally
many brands try to vanish the links which generally deepens the problems.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheYW21hqohYQvn56wBZWxS7Vdw__88GAsCHVuXYz_llI2cay3vDZ-SLvSlHbRZeO8T9gnxbBRylEnxEJYX4uAselJnzbdm2mctkGAmLBNnQpMLXfN8TCNsGS382zdtgguJxQNLF3r8F4EI/s1600/ereleases.com.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheYW21hqohYQvn56wBZWxS7Vdw__88GAsCHVuXYz_llI2cay3vDZ-SLvSlHbRZeO8T9gnxbBRylEnxEJYX4uAselJnzbdm2mctkGAmLBNnQpMLXfN8TCNsGS382zdtgguJxQNLF3r8F4EI/s320/ereleases.com.jpg" width="320" /></a></div>
<h4 style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="font-size: 16.0pt; line-height: 115%;"> </span></b><b><span style="font-size: 16.0pt; line-height: 115%;">Use PR strategies:</span></b></span></h4>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Use different PR strategies as quick as possible to monitor their
attacks <b><span style="font-size: 16.0pt; line-height: 115%;"><o:p></o:p></span></b></span></div>
<h4 style="text-align: left;">
<b><span style="font-size: 16.0pt; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Have UGC’S for your own brand:</span></span></b></h4>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Take a chance of creating content which is of high quality
to impress your buyers or to create awareness. </span><b><span style="font-size: 16.0pt; line-height: 115%;"><o:p></o:p></span></b></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-19794739993881690352012-09-10T02:52:00.004-07:002012-09-12T21:48:04.854-07:00Gain Profit and high brand visibility by buying words on Twitter:<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXFNASrKHlUbE8Oiy5JGw6SsBOQWidVYtNYKGe1BmpCRDRfEYfjbX38mELerisJMY-k0aOidP4qI1MK-EjrviSOCCrKd54ulhCfnAEEAHBInd_1CRk2ED6YUiVYbxoNwY46-xnYpTAPTYc/s1600/colourbox.com.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXFNASrKHlUbE8Oiy5JGw6SsBOQWidVYtNYKGe1BmpCRDRfEYfjbX38mELerisJMY-k0aOidP4qI1MK-EjrviSOCCrKd54ulhCfnAEEAHBInd_1CRk2ED6YUiVYbxoNwY46-xnYpTAPTYc/s320/colourbox.com.jpg" width="320" /></a></div>
<div style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">It is tendency of a consumer or buyer to get in to the details
of a product in pre-purchase stage. Decision making process always starts with
product reviews, user interactions and social networking sites. When you seriously engage your brand with a celebrity, which congruence’s the target segment
and the brand then brand goes viral and creates buzz……What if you are offering
B2B services, where will you fit celebs? Is there something where you get free word of
mouth and high quality buzz?</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Audience and users are closely related to words which have
high search probability and easy to remember. If you buy a word which is
closely related to your brand and business which has highest search probability
then you will be treated extra special on this amazing platform which you get
good brand engagement and maximum number of relative fans.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<h3 style="text-align: left;">
<span style="font-size: 16pt; font-weight: normal; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">What is
word buying?</span></span></h3>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Word buying is a phenomena where you will be listed or shown
on the page when a user search for a particular word which you have already own
it.There are a few knowledgeable sites like pretweeting and tweet exchange
where you can buy words on twitter<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg44CTKN3mFW6KbLFOsGUZNuxHd-9rpHX_0giBo07sK_y_Dv4vnyDWOrCaiNC7dsWZjL-D0eO66Z6cgKZREDCOvuipYEYjO2VlxsFqaYUTnOTzqqQdaBw89efgTocW0OFIIAtSaLeUjahQo/s1600/prguardblog.wordpress.com.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg44CTKN3mFW6KbLFOsGUZNuxHd-9rpHX_0giBo07sK_y_Dv4vnyDWOrCaiNC7dsWZjL-D0eO66Z6cgKZREDCOvuipYEYjO2VlxsFqaYUTnOTzqqQdaBw89efgTocW0OFIIAtSaLeUjahQo/s1600/prguardblog.wordpress.com.jpg" /></a></div>
<h3 style="text-align: left;">
<span style="font-size: 18pt; font-weight: normal; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">How can it
help your brand?</span></span></h3>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Choose a word which has high user interaction or frequent acquaintance
and focus on having the word. The word selected should have minimum fit with
the brand then the chance of visibility and buzz is high.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">For example you own a word ‘arena’ and users stared to tweet
or search for international arena or
world privacy arena then your brand will pop up and form a first impression
which fills the gap you are missing on the twitter …….at some point of stage
people will start searching for your brand.<o:p></o:p></span></div>
<h3 style="text-align: left;">
<span style="font-size: 18pt; font-weight: normal; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">How to make decisions and whom to
contact:</span></span></h3>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"> The decisions should
be made with social networking or social media team who will monitor how word
gamble works on twitter platform.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">A digital marketing crew can make decisions which will raise
your presence on twitter and get more number of fans.<o:p></o:p></span></div>
<h3 style="text-align: left;">
<span style="font-size: 20pt; font-weight: normal; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">How
audience get engaged?</span></span></h3>
<div style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Engagement process starts with the word and the twitter groups
and the number of tweets which involves how you use the word; later on people
come to know that the word is nothing but your brand and make sure that you
carry this effect to other digital platforms</span></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
For more updates follow: <a href="http://www.digitalhorizons.net/">www.digitalhorizons.net</a><o:p></o:p></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-21569557546811850262012-09-07T05:18:00.001-07:002012-09-07T05:37:59.327-07:00Selling services with Conversion Rate Optimisation<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheFK6SDQxcxx6L3pwJWmwwncVx9w-MTwj3KgkASbbNainZKXlfgJk7S_iYLPtGylYs7rRKTCm4vKIC23_UGFko4UK0TJYkt5VlPOXkRBLqC2y4MTT1qFqxMZsCQaBnZZYeu7RIUHW9XaDZ/s1600/urwealthy.com.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheFK6SDQxcxx6L3pwJWmwwncVx9w-MTwj3KgkASbbNainZKXlfgJk7S_iYLPtGylYs7rRKTCm4vKIC23_UGFko4UK0TJYkt5VlPOXkRBLqC2y4MTT1qFqxMZsCQaBnZZYeu7RIUHW9XaDZ/s320/urwealthy.com.jpg" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">Conversion rate optimization is an important aspect of online
marketing. A brand always needs CRO unless your brand is too big for audience to
remember its url. If your website generates traffic of 10000 and out of that if
100 people buy your services then your CRO is 1%. Conversion rate optimisation
cannot be increased on a single day. It has to be supported with set of plans
and methodologies. Here are some of the steps to increase conversion rate optimization of a brand.</span></span></div>
<h3 style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 115%;">Plan before
implementing: </span></span></h3>
<div style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;"><span style="line-height: 115%;">These are the simple steps to </span><span style="line-height: 21px;">implement</span><span style="line-height: 115%;"> before doing conversion rate </span><span style="line-height: 21px;">optimization</span><span style="line-height: 115%;"> for a </span><span style="line-height: 21px;">website</span><span style="line-height: 115%;"> </span></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><b><br /></b></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><b>Identify the source
of traffic<span style="font-size: x-small;">:</span></b> </span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">You have got lot of analytics at your disposal which will give
a brief description of where the traffic is coming from. If your website has
high in flow of traffic use tools that detail the source. Identifying
traffic is the first and important role in planning for your CRO</span></div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Know who your
visitors are:</b> </span><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">As a brand know the visitors,
segment them, position them and Target them. If your website is for youth then
use flashy images, testimonials and be stylish if your website is targeted for
middle class always be informative.</span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Explore the
capabilities:</b> </span><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">If you know the capabilities of your services do not hide
them, try to explore as best as possible, because customer loves to know what
you are doing and how you are doing. Presenting the stuff in an appropriate
manner makes you the coolest of all your competitors.</span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Try things new:</b><span style="font-weight: normal;">Always
try things new on your website. It might be design or a color. Present the
newness to audience without changing brands’ identity. Don’t be afraid of plugging
the comments or an issue without faux passing the content.</span></span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Present new things:</b> </span><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">Present new things on the services, products. If your brand is completely e-commerce;
start advertising about the latest offers and sales on the landing page which
should catch the eye of visitor.</span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Continue testing with
new methodologies</b>: </span><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">Try different ways of propagating the website with colors
design and lay out without changing brand physique.</span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Import them to other
digital marketing campaigns:</b> </span><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">Import the services and your url to other
mediums where you have extreme presence for attracting new set of audience</span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="font-size: x-small;">Know your competition:</span></b> </span><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">Always be aware of the competition and keep an eye on what your competitors are
doing but don’t counter with similar set of strategies.</span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<b style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 115%;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 115%;">Increasing
Conversion Rate </span><span style="line-height: 18px;">Optimization</span><span style="line-height: 115%;"> by</span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi55KSsjRIhlh1ftnEt62qTV1Msi7Il6Vl6sgtJQTYv66H5B7KjIzIs2owZ1sI1bqSY5elnnrWlVoE1flCk7iBGmghjyafDgBgoVoBdB5wovmGepPfcv6EMTg_tLVDbs_FPB1v4OyWvZyea/s1600/inchoo.net.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi55KSsjRIhlh1ftnEt62qTV1Msi7Il6Vl6sgtJQTYv66H5B7KjIzIs2owZ1sI1bqSY5elnnrWlVoE1flCk7iBGmghjyafDgBgoVoBdB5wovmGepPfcv6EMTg_tLVDbs_FPB1v4OyWvZyea/s320/inchoo.net.jpg" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Employ testing
methodology:</b> </span><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">test the page on your own, ask someone to try it and ask them
which part is attracting on the website, track their eye on the web, keep a
thorough observation for few days which page is engaging more with the
visitors.</span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Get ready with
landing pages:</b> <span style="font-weight: normal;">Your landing page should not always be a form to ask for the
details of the visitor or it shouldn't be a selling page. It should always
communicate with the visitors and ask for a click from there it should be
redirected to the asking page or a selling page.</span></span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<b><span style="font-family: Arial, Helvetica, sans-serif;">What should be on the
landing page?</span></b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal;">Testimonials, videos, about the brand (short) are clear on
the button colors, buttons and text formatting. Colours will have lot of
impact on the user behavior.</span></span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;">What shouldn’t be?</span></h4>
<h4>
<span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;">No adverts</span></h4>
</div>
<div class="MsoNormal" style="text-align: justify;">
<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Do your sign up
process:</b> <span style="font-weight: normal;">Make your sign up process so simple and easy so that user shouldn't baffle.</span></span></h4>
</div>
<h2>
</h2>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-59609057778583834292012-09-06T05:19:00.002-07:002012-09-06T05:43:56.279-07:00How can you implement brand matrix for a blog and get succeeded<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
</div>
<h2 style="margin-left: 1em; margin-right: 1em;">
</h2>
<img src="http://cdn.mastermindblogger.com/wp-content/uploads/2011/10/dont-kill-your-blog.jpg" /><br />
Img source: <span style="background-color: white; font-family: arial, sans-serif; font-size: x-small; line-height: 15px; white-space: nowrap;"><i>mastermindblogger.com</i></span>
<br />
<span style="background-color: white; font-family: arial, sans-serif; font-size: x-small; line-height: 15px; white-space: nowrap;"><i><br /></i></span>
<br />
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">To start a blog is very easy and passion for many of us. It
is easy to compete with top dogs once you know where you fit in the global
bloggers matrix…sounds funny isn’t it. A blog should be innovative, rich in
ideas, fluent and more thoughtful then it is easy to drive traffic and start
earning. It is so simple to be profitable from the blog and popularise yourself
by the readers globally once you analyse your brand matrix of Blog.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">‘’<b>Brand matrix of Blog</b>’’ Yuk Yuk……but don’t count me nuts.
Think for a second and understand in which category your blog fits. Now follow
these simple tips for easy marketing of your blog.<o:p></o:p></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184; width: 639px;">
<tbody>
<tr style="height: 64.35pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: solid windowtext 0.0pt; height: 64.35pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 225.15pt;" valign="top" width="300"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Ex-champ<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Loyal following</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Focus on maintenance</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Loosing traffic</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Lack of Digital marketing methodologies</span></li>
</ul>
</div>
</td>
<td style="border-left: none; border: solid windowtext 0.0pt; height: 64.35pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 254.25pt;" valign="top" width="339"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">The leader<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Influential</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">High market visibility</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Innovation</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Stay relevant</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Digital Front</span></li>
</ul>
</div>
</td>
</tr>
<tr style="height: 68.15pt; mso-yfti-irow: 1; mso-yfti-lastrow: yes;">
<td style="border-top: none; border: solid windowtext 0.0pt; height: 68.15pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 225.15pt;" valign="top" width="300"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Under Dog<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">No Brand Clarity</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Competes on promotions and market</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Danger of Duplication</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Random use of Digital Marketing technologies</span></li>
</ul>
</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
</div>
</td><td style="border-bottom: solid windowtext 0.0pt; border-left: none; border-right: solid windowtext 0.0pt; border-top: none; height: 68.15pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 254.25pt;" valign="top" width="339"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">The challenger<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Small segment but strong in innovation</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Segmented well</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Creative and adaptable</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Use of Digital marketing techniques that fit with the readers</span></li>
</ul>
</div>
</td>
</tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
</div>
<h3>
<span style="clear: left; color: black; float: left; font-family: Arial, Helvetica, sans-serif; font-weight: bold; margin-bottom: 1em; margin-left: 1em; text-align: left;">What you need to do</span></h3>
<span style="clear: left; color: black; float: left; font-family: Arial, Helvetica, sans-serif; font-weight: bold; margin-bottom: 1em; margin-right: 1em; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbYcfPcWb5boblQurrc4SFWpjJ0iSblC-WeSPnaCLef1H6Ph677U0Tnyyssm16Qg4rjYSomSIAdmGMHkKhVRnXe8AKLULts6VixA1HxnopUViAgr2jHuoZFTkUIhfDZP0gF-UUwlTMbiVt/s1600/hongkiat.com.jpg" imageanchor="1" style="clear: left; font-family: 'Times New Roman'; font-weight: normal; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbYcfPcWb5boblQurrc4SFWpjJ0iSblC-WeSPnaCLef1H6Ph677U0Tnyyssm16Qg4rjYSomSIAdmGMHkKhVRnXe8AKLULts6VixA1HxnopUViAgr2jHuoZFTkUIhfDZP0gF-UUwlTMbiVt/s400/hongkiat.com.jpg" width="400" /></a>
</span><br />
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p> </o:p><b> </b></span></div>
<div class="MsoNormal">
<table border="0" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; width: 616px;"><tbody>
<tr style="height: 127.05pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;"><td style="border: solid windowtext 0.0pt; height: 127.05pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 246.4pt;" valign="top" width="329"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">EX-CHAMP<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Look for the seo</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Social media</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Is the quality of content is going well</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Look for the duplications</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Programme it</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Fell short in adverts due to decrease in traffic</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Be aware with the changes</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Time lapse of posts</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Re work the structure of the log</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Think differently on social media to attract users and engage them</span></li>
</ul>
</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
</td><td style="border-left: none; border: solid windowtext 0.0pt; height: 127.05pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 215.7pt;" valign="top" width="288"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">The
Leader<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Generate results</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Be steady and simple</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Don’t be over innovative so that you can manage your competition</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Ideas are valuable so implement ideas in a strategic way</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Plan and put the frequency the same</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Content quality</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Social media</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Increase the brand value so that you won’t be another ex-champ</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Use viral methods to import blog</span></li>
</ul>
</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
</td></tr>
<tr style="height: 113.85pt; mso-yfti-irow: 1; mso-yfti-lastrow: yes;"><td style="border-top: none; border: solid windowtext 0.0pt; height: 113.85pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 246.4pt;" valign="top" width="329"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">Under
Dog<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Under dogs can market the content even with duplication</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">High seo techniques</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Do SEM for each and every posts</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">High social media so that will give word of mouth business</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Mix all the strategies in a linear process</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Advertise your self</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Once the market is reached then target specific zone and get on with
the quality</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Collaborations</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Re working</span></li>
</ul>
</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
</td><td style="border-bottom: solid windowtext 0.0pt; border-left: none; border-right: solid windowtext 0.0pt; border-top: none; height: 113.85pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 215.7pt;" valign="top" width="288"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">Challenger<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Look at your target segments</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Believe in analytics</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Design a plan for the visitors so that they will stay on the page</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Get in to the shoes of the reader and maintain consistency</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Don’t make any new posts during traffic hours</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Give alternative links for social media</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Be genuine with the content as you are a challenger </span></li>
</ul>
</div>
</td></tr>
</tbody></table>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p> </o:p>Marketing your blog is an important criterion if your blog is specifically for professional use. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<h3 style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>These are the simple tips to market</b></span></h3>
</div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<ol style="text-align: left;">
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Create good first impression:</b> If you are a new blogger or PR yourself on social sites about the new changes in the blog</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Let the blog speak about you:</b> Content speak about the area and array of your blog</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Pump emotion in to the readers: </b>This won’t happen so quickly, slow and steady process</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Collaborations:</b> Collaborate with niche segment bloggers</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Acute with changes:</b> Analyse what your competitor’s blogs are and respond to the changes and posts</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Brand physique:</b> Blog should represent the identity and extremeness.</span></li>
</ol>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com2tag:blogger.com,1999:blog-6591504831935012701.post-65915675074742312682012-09-05T22:04:00.000-07:002012-09-05T22:04:51.064-07:00Sports and Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">As the Olympics had drawn curtains in London and waiting for RIO; Brands have found that there is close congruence between sports and digital marketing.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Now, before we start, let’s clarify exactly what I mean by both Digital Marketing and the Sports Industry. Digital Marketing is a term that encompasses modern marketing techniques used online, for example, Social Media, Blogging, Search Engine Optimisation (SEO), and Pay per Click Management (PPC), Branding, Content Marketing, and Video Marketing and App creation. As for the Sports Industry, well, this really is as broad as it gets. From a performance point of view, this could be the marketing of a sports event, an athlete, a club/team, as well as sporting professional such as psychologists, physiotherapists, nutritionist, etc. Then there are the businesses and retailers offering sporting goods and services who also rely on Digital Marketing as a key driver for their business.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Whether it’s your favourite football team, sports event, retailer or competitor, being seen online, as well as engaging with supporters and customers is now a vital aspect for effective sports marketing..<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Social Media and Sports<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The biggest change to the sports industry has been the advent of social media. With platforms such as Twitter and Facebook, there are millions of users for sports brands to promote themselves to. This is by no means a recent thing either, as sports people and their respective clubs and teams utilise such platforms to harness branding as well as engagement to make their fans’ online experience all the more rewarding.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">For the average sports fan, affording expensive tickets to see an event is often extremely challenging, both in financial and often geographical terms. What social media does is bridge the ever increasing gap between the expense of live fandom and the free exposure of social media. In effect, this has created a new form of fandom, one which takes advantage of the new digital age.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Manchester City’s social media strategy, which focuses on engagement. Whilst this is a bit of a no-brainer, after all, social media is a fantastic way of building your online branding through quality user experiences; it is possible to also drive additional traffic to your website from social media, if that’s your goal.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnSQNlTS5iztydPjo2mswFX6JzyL-31Vtx5LEEkKG8st0rm0nAMgu_gWx2CTvIjvQl8Gj2CfyyNXIsxlfcY_tf2vlXcbvwL9IsFr78QPoMdTEKY0BwJOX9es6nrp-UppWN4_v7Qdx9NckJ/s1600/thedrum.co.uk.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnSQNlTS5iztydPjo2mswFX6JzyL-31Vtx5LEEkKG8st0rm0nAMgu_gWx2CTvIjvQl8Gj2CfyyNXIsxlfcY_tf2vlXcbvwL9IsFr78QPoMdTEKY0BwJOX9es6nrp-UppWN4_v7Qdx9NckJ/s400/thedrum.co.uk.jpg" width="400" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">For any sports person, team, club or retailer who is reading this, ensure that your social media strategy is focussed towards user engagement. Ask questions, share information, run competitions, promote awareness of events, and so on. This will help to enhance your brand awareness, as well as create a platform for you to promote any products or services. Where appropriate, always link back to your website, so if you are running a competition, host the main details on your site, or ask them to visit your blog for more details. Not only will this get people liking your Facebook page or following you on Twitter, but you’ll also generate additional traffic to your site too.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">A word of caution though, when you do interact with fans or users, is sure not to make any gaffes or faux pas, as this could harm your efforts, as well as your brand. In addition to the litany of sportspeople who seem to be prone to making stupid mistakes on the likes of Twitter, mainly footballers, there are also the clubs and sports brands that get it wrong from time-to-time<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">For many, this came across as a desperate attempt for the fans to decide who the club should sign, rather than a competent and well-run hierarchy. So, when it comes to writing updates or sharing information, remember, whilst it needs to be interactive and engaging, you also don’t want to harm your brand image, otherwise this could be a very costly mistake.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Blogging<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Teams and clubs across a variety of different sports have used blogging as a great way to showcase more of a human and real side to the trials and tribulations of supporting a particular team or club. Even national and local newspapers now have dedicated blog sections, where supporters can write down their thoughts of their Saturday or Sunday afternoon endeavours (or midweek evenings too for that matter). Sports fans now have huge numbers of followers and are part of a much larger online sports community. In addition to forums and chat rooms, many dedicated and die-hard fans set up and populate their own blogs with relevant and engaging material.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS5cJsFMfOz03oHGzPSioC4f5fgoB3mfJYw7qM2aeprGS-2u1HBlMDdeoEa5-fPXNQWasNp7mH0LfokrcD3XSbcEaQgrgUWCdR8QgwP9Md3w9ZjxqLRiN3JacruRJnZVIXpt7fjDIQr5OH/s1600/arsenalfcblog.com.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS5cJsFMfOz03oHGzPSioC4f5fgoB3mfJYw7qM2aeprGS-2u1HBlMDdeoEa5-fPXNQWasNp7mH0LfokrcD3XSbcEaQgrgUWCdR8QgwP9Md3w9ZjxqLRiN3JacruRJnZVIXpt7fjDIQr5OH/s400/arsenalfcblog.com.jpg" width="400" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Some clubs hardly engage with their bloggers – not only is this doing little to garner their support, they’re missing a trick too. Other clubs, for example Arsenal Football Club, have a strong following when it comes to the online community. Thousands of different blog owners all like to share their views on what’s happening with the club both on and off the pitch, and Arsenal FC worked with blog owners to get a particular story out to their community of followers.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">In short, the club had received negative press regarding the quality of medical care for its players. After launching a new state of the art medical centre, they utilised a blogger outreach programme to help generate positive publicity amongst their online community.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">SEO and Sports<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Believe it or not, Search Engine Optimisation (SEO) has taken on huge prominence within the sports industry. Whilst social media and blogging can be used to engage with fans on a much more personal level, it is SEO that’s been used to enhance exposure and generate additional traffic to websites. For example, many retailers as well as sports professionals such as freelance nutritionists, psychologists, physiologists, fitness coaches and personal trainers have taken to SEO to raise their profile within the search engine results’ pages (SERPs).<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Brand Management within Search Engines<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Another way in which the sports industry is using SEO for its Digital Marketing efforts is through brand management. Traditionally, brand management or reputation management within the search engines refers to the way in which the listings can be manipulated, so that only positive listings appear with the results. That means when someone searches for a brand, they will only see quality on-brand links, with anything negative or potentially harmful listings pushed down the results page. This can work wonders for any sports team or brand.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Obviously, the more high profile the sports person, team or brand, the more likely they are to incur negative listings. But if you’re trying to run a business, or preserve the image of an athlete or team, then ensuring the search results are free from any negativity is surely a priority for branding and potential commercial value.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">PPC and Sports<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Now, Pay per Click (PPC) listings within search engines are really for those teams, clubs or businesses that are looking to increase revenue through the selling of tickets, merchandise, clothing or services for sport and sporting events via the search engines. With this in mind, this type of Digital Marketing activity isn’t exactly exclusive to the sports industry.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Content Marketing and Video Marketing<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3jLpm5SN5iz2yLrKF-jokhbw3e3lRK305mikTAgtCNDYbvl9C_gx6PLz2-ZPRkXuHsFf9dWw2KYnbxIZOsCeWnbD0Djcq9qb0qi0MsXK1mktZBQN0q0DLcsfaZQzgjJA3vxdsmJWF0QFF/s1600/livetvchannelsfree.tv.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3jLpm5SN5iz2yLrKF-jokhbw3e3lRK305mikTAgtCNDYbvl9C_gx6PLz2-ZPRkXuHsFf9dWw2KYnbxIZOsCeWnbD0Djcq9qb0qi0MsXK1mktZBQN0q0DLcsfaZQzgjJA3vxdsmJWF0QFF/s320/livetvchannelsfree.tv.jpg" width="317" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">This is referring to the creation and distribution of unique content, whether written, pictorial or in video form, which can then be optimised, giving it a greater chance to be seen online. Such marketing techniques have many benefits. From a technical point of view, it builds brand awareness, creates additional links as well as traffic to one’s website. From a sporting perspective, such content keeps fans, followers and potential customers interested and engaged. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Let’s take Wimbledon’s YouTube channel as an example. This channel show how any sports brand can keep their fans and followers up-to-date with relevant, but unique and engaging content. If you’re hosting an event and you have the television rights to use this content, then this can be something to think about, alternatively, interviews, games, information, instructions, tips and all sorts of other content can be created instead. This is especially true if your sports business does not have the rights to show or stream sporting footage.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Apps<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">As with social media, the use of club or event specific Apps are now more important than ever. Whilst many sports events have become increasingly difficult to attend, due to costs and logistics, following a specific sports person or team with the use of decent application can help bridge the increasing gap between fans and their sporting idols or clubs. This is especially true for sports that have become increasingly popular as well as increasingly expensive. A new type of fandom has been created, and Apps are a fantastic way of keeping such fans engaged with their brands.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Summary<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">It’s clear then that whichever Digital Marketing tool you use will depend on your overall marketing goals. For high profile brands and athletes, engaging with fans and being on-brand is of paramount importance, whilst for smaller teams, clubs, retailers and sports businesses, social media as well as search engine marketing seems to be a no brainer if you want to enhance brand awareness and exposure within the search engines.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-25843579907659338512012-09-05T21:28:00.002-07:002012-09-05T21:28:24.758-07:00How can you bring life to a placebo with interactive messages.<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<h2>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgleYlzfGRmPH8eOeeGjtnD7dBoDLmPkXfTnyduO1JJ3WIDy0uAAAtEO-21DlvI7i1LsgmqQBSjYYr1PXIFEr-jeTjbtnFq6HprEvLX0kvPEfXWhrTgNLJ8xP5GRIIPyLliOpzF06u7QkKj/s1600/antleragency.com.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgleYlzfGRmPH8eOeeGjtnD7dBoDLmPkXfTnyduO1JJ3WIDy0uAAAtEO-21DlvI7i1LsgmqQBSjYYr1PXIFEr-jeTjbtnFq6HprEvLX0kvPEfXWhrTgNLJ8xP5GRIIPyLliOpzF06u7QkKj/s320/antleragency.com.png" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">A brand is a highly sophisticates attribute of all the
product lines. People have tendency to recollect products with their brands
name, If a brand fell short of customer interaction or lacks engagement then
the brand is just termed as placebo in digital world. Engagement process varies
from product to product in online world. Customer engagement usually depends on
the attributes of the product. Ultimately for any product line in the universe
to hail, Brand needs engagement. Customer engagement can be achieved with
customer communities and digital marketing methodologies.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">When a business lacks interactivity, then it is hard to
control the colours of your Brand in the neurons of audience; in fact one
cannot mix that brand physique to .Online world is an area where high
interactivity can be achieved by mobilising your customers from a single set
through different online channels. <o:p></o:p></span></div>
<div style="text-align: justify;">
<b><span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Different type of Interactivities in
online world:</span></span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Emails: greetings, ceremonial wishes</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7EwNzm6NSJvxEt4KdiKT-0MP8mVYEsSzFcgx1LCTE0Vo0A3ovTdas7jsGDqlxkxkOlYXLN3qk3OVx9U51Da5Mav52iMF8Va40r-nsw_x78PndqbWti33csBZknrTpPcbY7qVFkz2nw3jb/s1600/itechwik.com.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7EwNzm6NSJvxEt4KdiKT-0MP8mVYEsSzFcgx1LCTE0Vo0A3ovTdas7jsGDqlxkxkOlYXLN3qk3OVx9U51Da5Mav52iMF8Va40r-nsw_x78PndqbWti33csBZknrTpPcbY7qVFkz2nw3jb/s400/itechwik.com.jpg" width="400" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Gaming: interactive gaming by announcing winners on the
leader boards and publishing them through mails and social networking sites
will create a game or a brand with continuous engagement <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Social networking: Mobilising
customer communities and reading the value added posts on brands television
will make your audience involve in engagement. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Pursuit in the competition can be achieved by developing a
strategic plan by slight inhibition of your competitors after good customer
engagement<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"> ‘’If a brand cannot mobilize customer communities then the brand is just a placebo. Interactive
messages helps in communicating with your customers.</span><o:p></o:p></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-62013260535124376172012-09-04T22:30:00.002-07:002012-09-05T00:49:35.696-07:00Tips to track online adverts with different tools<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT0ImPkRr3EODN9UMrKMhq-3ujecnhcb7WamEqE3NTsX_ZYsaH0tTxXmA0qOiQGMfTXzJdfU-0eaOcdOEYNauMYnlz6Vr3pdGWjC2P10KIdMcBkRU-ah-2zG28_2tYcuZ5pQNFkjsBb6cj/s1600/applicanttrackingsite.com.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT0ImPkRr3EODN9UMrKMhq-3ujecnhcb7WamEqE3NTsX_ZYsaH0tTxXmA0qOiQGMfTXzJdfU-0eaOcdOEYNauMYnlz6Vr3pdGWjC2P10KIdMcBkRU-ah-2zG28_2tYcuZ5pQNFkjsBb6cj/s320/applicanttrackingsite.com.gif" width="309" /></a></div>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">AdTrackZ</span></b><br /><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal; text-align: justify;">1. Campaign types</span><br /><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal; text-align: justify;">2. Sub-campaigns</span><br /><span style="font-family: Arial, Helvetica, sans-serif; font-weight: normal; text-align: justify;">3. Automatic redirect files</span></span><br /><span style="font-weight: normal; text-align: justify;"><span style="font-size: small;">4. Custom error re-direction</span></span><br /><b style="text-align: justify;"><span style="font-size: small; line-height: 115%;"><br /></span></b></h3>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">DynaTracker</span></b><br /><span style="font-size: small;"><span style="font-weight: normal; line-height: 115%; text-align: justify;"> </span><span style="font-weight: normal; text-align: justify;">1. Track actions, sales and
redirects with the powerful HTML generator</span><br /><span style="font-weight: normal; text-align: justify;">2. Overview summary of all
campaigns OR zoom in to see daily stats for any campaign or ad</span><br /><span style="font-weight: normal; text-align: justify;">3. Unlimited sub-campaigns and ads</span><br /><span style="font-weight: normal; text-align: justify;">4. Uses PHP and MySQL for instant
response - can handle millions of hits per month</span><br /><span style="font-weight: normal; text-align: justify;">5. Choose between dynamic or
automatically generated redirect files</span></span></h3>
<h3 style="text-align: left;">
<span style="font-size: small; text-align: justify;"> </span><span style="font-size: small; line-height: 115%; text-align: justify;">KaizenTrack</span></h3>
<h3 style="text-align: left;">
<span style="font-size: small;"><span style="font-weight: normal; text-align: justify;">1. Testing options: classic split,
PHP, and multi variable (Taguchi)</span><br /><span style="font-weight: normal; text-align: justify;">2. Automatic keyword detection for
Ad words, Yahoo! Search Marketing and Miva.</span><br /><span style="font-weight: normal; text-align: justify;">3. Complete conversion tracking
between campaigns</span><br /><span style="font-weight: normal; text-align: justify;">4. 2 ways to track a campaign</span><br /><span style="font-weight: normal; text-align: justify;">5. Email marketing tracking</span><br /><span style="font-weight: normal; text-align: justify;">6. Life-time unlimited updates</span></span><b style="text-align: justify;"><span style="font-size: small; line-height: 115%;"><br /></span></b></h3>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">ProAnalyzer</span></b></h3>
<h3 style="text-align: left;">
<span style="font-size: small;"><span style="font-weight: normal; text-align: justify;">1. Option to track all
"Actions" - including sales activity - by inserting HTML</span><br /><span style="font-weight: normal; text-align: justify;">2. Ad rotation of up to 3 Urls:
allows split-run testing to find best-selling products</span><br /><span style="font-weight: normal; text-align: justify;">3. Free upgrades</span></span><b style="text-align: justify;"><span style="font-size: small; line-height: 115%;"><br /></span></b></h3>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">AdMinder</span></b></h3>
<h3 style="text-align: left;">
<span style="font-size: small;"><span style="font-weight: normal; text-align: justify;">1. Option to track all
"Actions" - including sales activity - by inserting HTML</span><br /><span style="font-weight: normal; text-align: justify;">2. at a glance summary of all
campaigns</span><br /><span style="font-weight: normal; text-align: justify;">3. Notification when scheduled ads
are going to start or end</span><br /><span style="font-weight: normal; text-align: justify;">4 Export of stats data</span></span><b style="text-align: justify;"><span style="font-size: small; line-height: 115%;"><br /></span></b></h3>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">AdWatcher</span></b></h3>
<h3 style="text-align: left;">
<span style="font-size: small;"><span style="font-weight: normal; text-align: justify;">1. Click Fraud Monitoring</span><br /><span style="font-weight: normal; text-align: justify;">2. A/B Landing Page Split Testing</span><br /><span style="font-weight: normal; text-align: justify;">3. PayPerClick Keyword Tracking</span><br /><span style="font-weight: normal; text-align: justify;">4. Mobile/WAP Reporting</span><br /><span style="font-weight: normal; text-align: justify;">5. Option to host tracker on
customer site</span></span><br /><b style="text-align: justify;"><span style="font-size: small; line-height: 115%;"><br /></span></b></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmrLgCvjYzwpz-OLHwUIkdEtPUL0O4zDetsXTohCkfsoCggO5MlTn8pMkOSU4Sw7oogYqS4w4_w7siXpZhYgrmtDyByojPN-w4-mp-NVvC2iAQEbKzXZ_oj-EGIhCmpVYF9Z43GX7mBYG1/s1600/adsora.com.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmrLgCvjYzwpz-OLHwUIkdEtPUL0O4zDetsXTohCkfsoCggO5MlTn8pMkOSU4Sw7oogYqS4w4_w7siXpZhYgrmtDyByojPN-w4-mp-NVvC2iAQEbKzXZ_oj-EGIhCmpVYF9Z43GX7mBYG1/s320/adsora.com.jpg" width="171" /></a></div>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">ClickAlyzer</span></b></h3>
<h3 style="text-align: left;">
<span style="font-size: small;"><span style="font-weight: normal; text-align: justify;">1. Can automatically track EVERY
action of the visitor through your site - and through affiliate sites</span><br /><span style="font-weight: normal; text-align: justify;">2. Can show how long each visitor
stays at a website</span><br /><span style="font-weight: normal; text-align: justify;">Note: the only tracker to trace
the complete path of a customer even at an affiliate site</span></span><br /><b style="text-align: justify;"><span style="font-size: small; line-height: 115%;"><br /></span></b></h3>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">ezTrackZ</span></b><b style="text-align: justify;"><span style="line-height: 115%;"> </span></b></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">Option to track all
"Actions" - including sales activity - by inserting HTML</span></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">Can track email open rates</span></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">At a glance summary of all campaigns</span></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">Can export data</span></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">Can include a query string (unique identifier)
in the tracking URL</span></h3>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;"><br /></span></b></h3>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">GoToProduct</span></b></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">1. Sub-campaigns (tracking codes)</span><br /><span style="font-size: small; font-weight: normal; text-align: justify;">2. Automatic Cloaking</span><br /><span style="font-size: small; font-weight: normal; text-align: justify;">3. Links available in three
different formats: simple link, hidden text link, or banner/image link.</span><br /><span style="font-size: small; font-weight: normal; text-align: justify;">4. Second Chance option provides
extra pop under window with a single click.</span><br /><span style="font-size: small; font-weight: normal; text-align: justify;">5. Allows customization of links
with product information that will help you get clicks. Links can start with
GoToProduct.info or ClickFor.info</span><br /><b style="text-align: justify;"><span style="font-size: small; line-height: 115%;"><br /></span></b></h3>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">HyperTracker</span></b></h3>
<h3 style="text-align: left;">
<span style="font-size: small;"><span style="font-weight: normal; text-align: justify;">1. Option to track sales activity
by inserting HTML</span><br /><span style="font-weight: normal; text-align: justify;">2. Ad rotation of up to 128 Urls:
allows split-run testing to find best-selling products</span><br /><span style="font-weight: normal; text-align: justify;">3. Daily/weekly reports by Email</span><br /><span style="font-weight: normal; text-align: justify;">4. Export of stats data</span><br /><span style="font-weight: normal; text-align: justify;">5. Advanced duplicate protection
improves accuracy of click reporting (detects multiple sales/actions or
refreshes from the same person)</span><br /><span style="font-weight: normal; text-align: justify;">6. Alerts system warns of problems
with target URLs</span></span><br /><b style="text-align: justify;"><span style="font-size: small; line-height: 115%;"><br /></span></b></h3>
<h3 style="text-align: left;">
<b style="text-align: justify;"><span style="font-size: small; line-height: 115%;">Linktrack</span></b><b style="text-align: justify;"><span style="line-height: 115%;"> </span></b></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">1. Email alerts when your links
are clicked,</span></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">2. Links that expire when you want
them to,</span></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">3. Password protected links</span></h3>
<h3 style="text-align: left;">
<span style="font-size: small; font-weight: normal; text-align: justify;">4 Plus+ tracking feature </span>
</h3>
</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-4760861719577213752012-09-04T02:05:00.000-07:002012-09-04T23:43:56.441-07:00Digital marketing is a solute in technological solvent<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1ski_cZwxysdx49fZYhlL0c0hKBRa5cBy1X_hwFg2HFKxHQQaDfY0P2vGtjG46Uf1RKxS2FZgeaBl3UdFMmUSSyvMf0KmyuNPGJeS15LvMbAQ31xmnQzv6dYI5nuCA3h3rD4sX5uQB6FV/s1600/042112-Coke-vs-Pepsi.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1ski_cZwxysdx49fZYhlL0c0hKBRa5cBy1X_hwFg2HFKxHQQaDfY0P2vGtjG46Uf1RKxS2FZgeaBl3UdFMmUSSyvMf0KmyuNPGJeS15LvMbAQ31xmnQzv6dYI5nuCA3h3rD4sX5uQB6FV/s320/042112-Coke-vs-Pepsi.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The war between colossal soft drinks Coke and Pepsi will never find the winner, they tried to figure the winner in all the traditional forms of media by using all the communication tools now they are using new methodology in digital marketing to mass reach their customers.</span><span style="font-family: Arial, Helvetica, sans-serif;">Digital marketing a decade back is seen as a medium with low potential but in the current scenario we cannot imagine a business without digital.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"> All the digital marketing methods employed by the Brands as a part of their online strategy delivered best in terms of results and rate of income. Carbon mobile which is in no way in competition to Apple is now competing with the mobile tycoon with the help of digital marketing methodology. Carbon Mobile’s lead generation techniques using e-mails with technological agita has helped them to conquer vast data base. Banner adverts, SEO, key word, online market research, and social media marketing are all as a part of carbon mobiles programme. Carbon Mobile has exploited digital medium as a single set to produce the results they deserve. Small scale businesses are making their mark in the markets by gluing digital marketing tools with the use of technology for tracking their segments.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">A digital strategy which is a part of digital marketing programme is gearing up in day to day online business environment. Technological driven digital strategies and digital marketing campaigns are producing results which cannot be assured or achieved by employing digital marketing tools in individual forms.</span></div>
</div>
<div class="MsoNormal">
<br />
<h3 style="text-align: left;">
<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 21px;">Is website really part of Digital Marketing?</span></b></h3>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidMKDpsgSf6UiY1VquVh7S0wevWT1uw27eUxga9iiLX9z2IT2RdiYw2bP9UYbVWvrzqG8SmTTCSAx38kpxa62fwJQZe_zzsFVfOqTivKlzIU5lfFX0uVWDQaMwMYNJhLH824rN84X9pBZC/s1600/digitalmarketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidMKDpsgSf6UiY1VquVh7S0wevWT1uw27eUxga9iiLX9z2IT2RdiYw2bP9UYbVWvrzqG8SmTTCSAx38kpxa62fwJQZe_zzsFVfOqTivKlzIU5lfFX0uVWDQaMwMYNJhLH824rN84X9pBZC/s320/digitalmarketing.jpg" width="320" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">I cannot buy Audi, john says to Laura. Yes the colour, the logo and the richness on the web which Audi uses in connecting to its set gives a sense of feel that Audi is rich and Luxurious. The first and foremost way Brands can communicate with their customers is by having an eye catching website resembling the brand personality of their audience.</span></div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Websites helps in understanding the business processes, organisations objectives, goals and products. First impression is the best impression; hence web site should be constructed in a way to engage the customer. A Website helps the customers to acquire the information about a brand. If customers or users are impressed with the info provided then they register for the latest updates.</span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">All the brands spend a lot of time in developing and updating the web to identify new markets, which is why website is the primary step for Digital marketing programme.</span></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-37461089396918988362012-09-03T21:08:00.002-07:002012-09-05T00:16:17.611-07:00Digital marketing strengthens the Brand offline<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;">
</div>
<div class="MsoNormal" style="text-align: left;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt4OFvJ4wDsJ6ZyTIUTNBNpo5lmwTNCS8mLBgSyEZOKGD3-cMaSqct1i7Vj_u88u0MVPQ5XKFIrM0YFMxXAxaWuu9swbk3q9IxILeka09MAa2RsGqrlsjqtqXH6hSusDZK3PYhy-OLqssD/s1600/aaramshoppro.com.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt4OFvJ4wDsJ6ZyTIUTNBNpo5lmwTNCS8mLBgSyEZOKGD3-cMaSqct1i7Vj_u88u0MVPQ5XKFIrM0YFMxXAxaWuu9swbk3q9IxILeka09MAa2RsGqrlsjqtqXH6hSusDZK3PYhy-OLqssD/s320/aaramshoppro.com.png" width="320" /></a></div>
The reality is…Marketers reported an average improvement of
close to 50% for personalized multichannel campaigns over traditional
campaigns.62% of online campaigns are seeing an increase in return on investment
when combined with offline marketing such as direct mail. Integrating
Traditional & Digital Marketing for Maximum Impact (Nielson 2010).</div>
<div class="MsoNormal" style="text-align: left;">
Clear visual connection between channels helps to drive
prospects to respond online. Integrating Traditional & Digital Marketing
for Maximum Impact.</div>
<div class="MsoNormal" style="text-align: left;">
<div style="text-align: left;">
Amazon is one of the largest ecommerce on mother earth,
which is strategically high in digital marketing technologies and full of
online in few parts of Asia but customers still believe Amazon as an offline
brand which was achieved by digital media. All the new markets and completely
new line of products are using digital platforms to strengthen brands offline.</div>
</div>
<div class="MsoNormal" style="text-align: left;">
Most of the marketers have sound knowledge on how to
strengthen the brand; they follow different methods of digital marketing
methods to build the brand online. In day to day life and with the changing
landscapes in digital marketing methodology one can communicate the effect of
brand reputation in online environment to offline. There are few organizations
where they are carrying the effect cross channels without diluting the message
and reach on proper act like Apple and Lush. </div>
<div class="MsoNormal" style="text-align: left;">
Why do want to carry the effect cross channel if you are
ruling the market online. You are a marketer who has presence online, how can
you carry the effect of your brand to direct marketing with high influence of
online presence.</div>
<div class="MsoNormal" style="text-align: left;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHnj1cTb15Gaxsvo4BvCfVLbVCDvxsX8QJTg74RiKNQfKMxWEvCzlMkLCgbztWvdI_wvrlO8TziZDKbmxRUyU8EGKFbFNwGVrHohB4Ji0ZIbRiJA0yAqmb5LEXQ-AZ7mEeUhsa4DMhbt9z/s1600/rebeccaprusinowski.com.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHnj1cTb15Gaxsvo4BvCfVLbVCDvxsX8QJTg74RiKNQfKMxWEvCzlMkLCgbztWvdI_wvrlO8TziZDKbmxRUyU8EGKFbFNwGVrHohB4Ji0ZIbRiJA0yAqmb5LEXQ-AZ7mEeUhsa4DMhbt9z/s1600/rebeccaprusinowski.com.jpg" /></a></div>
Word of mouth is a common term as digital technology has
mixed with social media platforms for better incumbency. Brand texts and videos
online is spread as viral, in social sites to create an impact and for
recollection, if the video or a text appears to be new or astonishing or filled
with humour or an offer then the WOM is carried to offline channels and the
Brand image of the product gets increased. All the digital marketing platforms
and tools helps the business to get engaged with the customers for long time
and make them loyal to their brands which is highly appreciated part of digital
marketing, but from the direct marketing point of view these brands use digital
as a vehicle or as an adherent to strengthen their markets offline.</div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-50043761371841796532012-09-03T21:05:00.001-07:002012-09-05T00:25:35.673-07:00Why SEO/ social MEDIA alone cannot generate results?<div dir="ltr" style="text-align: left;" trbidi="on">
<b><span style="font-size: 14.0pt; line-height: 115%;">Why SEO/ social MEDIA alone cannot
generate results?</span></b><br />
<div class="MsoNormal" style="text-align: left;">
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_8L_lDZFGngP6hQ1p6zIfsJlnftisykjnIIsE9Jq7hBWiaH8775d_A782PBjwBbJrF-Vge-2yZnlZVkR8ALKYHygQH4ItEWtt-Wf4DtBIQOWS4PKmpiX8UsI-O1YYus1F_mc74W_smlJO/s1600/iblogmarketing.com.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_8L_lDZFGngP6hQ1p6zIfsJlnftisykjnIIsE9Jq7hBWiaH8775d_A782PBjwBbJrF-Vge-2yZnlZVkR8ALKYHygQH4ItEWtt-Wf4DtBIQOWS4PKmpiX8UsI-O1YYus1F_mc74W_smlJO/s320/iblogmarketing.com.jpg" width="320" /></a></div>
Many a times brands think that SEO alone can generate
revenues for them, but a good digital marketing practice is not about bringing
the web page on top of the search engine but also should engage customer; SEO brings
you at the top but not provide the right customer because of the lack of
awareness. SEO alone in the digital world is a short term objective, which has
to be properly tied up with other digital methods.</div>
<div class="MsoNormal" style="text-align: left;">
<o:p></o:p></div>
<div class="MsoNormal" style="text-align: left;">
Similarly social media drives the attraction and gets the
Brands to engage with people and talk about the brand; but when it comes to the
other side of the market customer need to figure out the brand. For example Sales
and marketing should be talked as a set even though they are of two different
subjects every marketing action leads to sales, where social media marketing is
an AIDA(Attention, Involvement, Desire, action) strategy in which the last A(Action) cannot be
achieved only with social media. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: left;">
Social media acts as a platform to promote brands but not as
a selling tool. When it is SEO driven social media or social media driven SEO
it can produce the best of results. For example travel agents, restaurants and
medium scale organisation do more work on the later method instead the former
one.<o:p></o:p></div>
<div class="MsoNormal">
<b><span style="font-size: 14.0pt; line-height: 115%;"><br /></span></b>
<b><span style="font-size: 14.0pt; line-height: 115%;">Social media is not about twitter and
Facebook:</span></b></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKCFDpXnymLjwMni6owBrufxxFze8LbYC7NU3rLmWoDR5TYE6_KiFqIWCiHF4ELm6hhAeRIKsCRBoXSOPpDIWRF9Ukq7kZ7Sn7JWZpC1a2s4MXen0HoF0skH9YFhENjhnCbs-Gu4HlRmyy/s1600/iblognet.com.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKCFDpXnymLjwMni6owBrufxxFze8LbYC7NU3rLmWoDR5TYE6_KiFqIWCiHF4ELm6hhAeRIKsCRBoXSOPpDIWRF9Ukq7kZ7Sn7JWZpC1a2s4MXen0HoF0skH9YFhENjhnCbs-Gu4HlRmyy/s320/iblognet.com.png" width="320" /></a></div>
<div style="text-align: left;">
Social media
deciphers the online tools that people use to share content, profiles,
opinions, insights, experiences, perspectives and media itself, thus
facilitating conversations and interaction online between groups of people.
Most of the marketers have misconception that social media is a mixture of
Facebook and Twitter. Social media is far more than the two most visible sites,
Facebook and Twitter. Social media is about websites and services that use
social interaction among users to generate content, and then user-generated
content to generate interaction! I would argue that social media is not limited
to websites but services through smartphone apps and other devices as well.</div>
</div>
<div class="MsoNormal" style="text-align: left;">
<o:p></o:p></div>
<div class="MsoNormal" style="text-align: left;">
Social media means that users are not just the consumers but
the creators of content as well. YouTube is a good example of social media, as
well as Pinterest, Tumblr, and other micro blogging services. There are some
that have talked about the SEO-like experience provided by MMORPGs (massively
multi player online role playing games). At its core, it deals with the
dissemination of information and experience through interaction. Face book and
twitter might help you to talk your brand and create awareness and they might
be the heart of social media hub but positioning only in a part of medium can
create malfunctioning of the brand.<o:p></o:p></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-48787038127145626472012-08-30T21:23:00.002-07:002012-09-05T00:29:53.238-07:00How content management helps to increase the brand value on websites<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: left;">
<b><span style="font-size: 14.0pt; line-height: 115%;">How content management helps to
increase the brand value on websites</span></b></h2>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiB40ffb4-qIObHHwGSTdbonX3Vbhh4gDqOHJV21WOmgfC7sO7TVLFuvuPZWuWxYuBtPsB0YnHT72x3r2ebKv7fF_jBeu2iyqFT5pwjjaQoK9RkfQMi8W8U2IeCDmZO2VmHhvolRev9axtg/s1600/xcellimark.com.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiB40ffb4-qIObHHwGSTdbonX3Vbhh4gDqOHJV21WOmgfC7sO7TVLFuvuPZWuWxYuBtPsB0YnHT72x3r2ebKv7fF_jBeu2iyqFT5pwjjaQoK9RkfQMi8W8U2IeCDmZO2VmHhvolRev9axtg/s320/xcellimark.com.jpg" width="320" /></a></div>
A week back when I and Sam were discussing on the content
that has to be pumped for the client’s website we came across several ideas.
During the research we have done for the client in building the website, we
come across several in puts from the audience who took part in the survey. </div>
<div class="MsoNormal">
For a brand new
Market which is trying to penetrate in the adults and children market to feel
that it has to grab the market with full of flashy images and colours on the
website which brands always do to abnegate content for colours, will it
succeed? It’s still a giant question whether content or images. What most of
the digital marketing agencies think is that they can renounce content for
images but from the online marketers perception they feel that you cannot
convey the message with images</div>
<div class="MsoNormal">
and videos and sometimes they were misunderstood. Whereas
the content rich site gives the Full assumptions and vision of the brand and
audience feel that the brand itself is communicating with them which will have
a magnanimous or munificent approach for the brand.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While content always helps in better way of communication
with the readers, to the loyal customers on the web, pictures and videos give
further interactivity. Content on the web is not always a one day job, it is a
mixture of out puts and in puts for months. Content management is same as
driving a car for days with lot of obstacles and you try to overcome those
obstacles with all your expertise and thinking without damaging the car. Think
car as your web site and obstacles as your market, types of obstacles as
different type of audience and crossing the obstacle as putting the right
content on right place.</div>
<div class="MsoNormal">
Is your content targeted for brand building, or lead
generation or is it attention seeker or sales driven? </div>
<div class="MsoNormal">
Content on the website depends on the market a brand is
targeting which reciprocates the brand image they had. Lot of the digital and
content writers feel that you cannot satisfy all your readers with the same
content, yes they do think in a right way, your content always has to be
managed for the loyal customers, high reach and bigger segment. Many of the
digital agencies try to influx the content with key words which were on top of
the rankings, which may or may not stick to the brand and that are completely
degrading the brand. You go to sports shop with big brand name and if you end
up finding irrelevant products, what your feeling is? Same with the content.
Your content has to represent the brand, drive attention and build loyalty.</div>
<div class="MsoNormal">
<b><span style="font-size: 14.0pt; line-height: 115%;"><br /></span></b>
<h2 style="text-align: left;">
<b><span style="font-size: 14.0pt; line-height: 115%;">Digital marketing strengthens the Brand
offline</span></b></h2>
</div>
<div class="MsoNormal">
The reality is…Marketers reported an average improvement of
close to 50% for personalized multichannel campaigns over traditional
campaigns.62% of online campaigns are seeing an increase in return on
investment when combined with offline marketing such as direct mail.
Integrating Traditional & Digital Marketing for Maximum Impact (Nielson
2010).</div>
<div class="MsoNormal">
Clear visual connection between channels helps to drive
prospects to respond online. Integrating Traditional & Digital Marketing
for Maximum Impact.</div>
<div class="MsoNormal">
Amazon is one of the largest ecommerce on mother earth,
which is strategically high in digital marketing technologies and full of
online in few parts of Asia but customers still believe Amazon as an offline
brand which was achieved by digital media. All the new markets and completely
new line of products are using digital platforms to strengthen brands offline.</div>
<div class="MsoNormal">
Most of the marketers have sound knowledge on how to
strengthen the brand; they follow different methods of digital marketing
methods to build the brand online. In day to day life and with the changing
landscapes in digital marketing methodology one can communicate the effect of
brand reputation in online environment to offline. There are few organizations
where they are carrying the effect cross channels without diluting the message
and reach on proper act like Apple and Lush. </div>
<div class="MsoNormal">
Why do want to carry the effect cross channel if you are
ruling the market online. You are a marketer who has presence online, how can
you carry the effect of your brand to direct marketing with high influence of
online presence.</div>
<div class="MsoNormal">
Word of mouth is a common term as digital technology has
mixed with social media platforms for better incumbency. Brand texts and videos
online is spread as viral, in social sites to create an impact and for
recollection, if the video or a text appears to be new or astonishing or filled
with humour or an offer then the WOM is carried to offline channels and the
Brand image of the product gets increased. All the digital marketing platforms
and tools helps the business to get engaged with the customers for long time
and make them loyal to their brands which is highly appreciated part of digital
marketing, but from the direct marketing point of view these brands use digital
as a vehicle or as an adherent to strengthen their markets offline.</div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0tag:blogger.com,1999:blog-6591504831935012701.post-67387823399008959532012-08-30T06:27:00.002-07:002012-09-05T00:46:24.104-07:00Why brands rely more on online advertising to offline world.<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg_P38rZU80s0q_93kOOxyFf7FnvP3VnSSgv4OdmDsFN6nKx52kkfN7ttqJ7ddRQKwm1mjOFSShdLfGY2_SUn0CgazJxw_NOfa6SD8attLzhos1AgZqxC9q_3PKn3l0wAhztPjNqeZwXgt/s1600/medialo.gy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg_P38rZU80s0q_93kOOxyFf7FnvP3VnSSgv4OdmDsFN6nKx52kkfN7ttqJ7ddRQKwm1mjOFSShdLfGY2_SUn0CgazJxw_NOfa6SD8attLzhos1AgZqxC9q_3PKn3l0wAhztPjNqeZwXgt/s1600/medialo.gy.jpg" /></a></div>
It entirely depends on the Brand to make audience shock,
humour, and inject fear or Impart knowledge. It depends on the Advertisers to
conceptualize adverts that have the capability to generate awareness.<br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
</div>
Intention of an advert
is to create awareness, think about the product and get involved with the brand
rapidly or slowly. Advertising increase the impact and reach. Adverts were seen
on televisions, listened on radios and
watched on newspapers during early 80’s but when internet erupted as a serious
medium people started to endorse and advertise their brands on web. In the
early 2007 advertising online had drastically changed due to considerably
increase in the time spent online. As people started to spend their time more
on web, Brands were forced to a make serious appearance online.<o:p></o:p></div>
<div class="MsoNormal">
<b>How it works?<o:p></o:p></b></div>
<div class="MsoNormal">
When an advert appears online many of us feel that it clutters
and skip adverts, due to this factor many marketers feel that online
advertising is completely brutal. Let’s think for a while, in a highly
sophisticated world where interactive televisions are one-upmanship with
traditional and other forms, People skip, and change or stream the channel if
an advert pops up in the middle of a match or a movie. Which results in the
dilution of message? Whereas in Online the effect is completely different
because time spent online is more than that of television (nelson survey). <o:p></o:p></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmaJWkqstUpXSAbVkHJrEmOuzPNBJnpKPe2ZppzEPM8YbhiR__8NmNMI_12RVP8k_GI6Dgc6zVsZgv0nbktCzzBdaGaodbwbywWln8KmOGaky9fQ4lQuQuk710AutKCRyVDmaIFg_DVMmc/s1600/admedia.com.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmaJWkqstUpXSAbVkHJrEmOuzPNBJnpKPe2ZppzEPM8YbhiR__8NmNMI_12RVP8k_GI6Dgc6zVsZgv0nbktCzzBdaGaodbwbywWln8KmOGaky9fQ4lQuQuk710AutKCRyVDmaIFg_DVMmc/s1600/admedia.com.jpg" /></a></div>
One of the major comparisons between online and offline
advertising is the degree to which the company versus the consumer has control
over advertising exposure. Whether to buy the particular brand product or to
avoid the product is generally depends upon consumers’ attitude towards that
brand advertising. People see advertising as a medium, which influences their
purchasing conclusions. For any particular brand to build its reputation it
needs to be supported with advertising. “People in general look at the adverts
for ad perceptions, ad ‘credibility’, attitude towards the advertiser, attitude
towards advertising in general and mood. If the ads are creative and
provide more entertainment then there
will be create an unintentional impression in public mind, which will be
remembered for a long period time. Advertising is viewable only with the
entertainment and information in the ad.<o:p></o:p></div>
<div class="MsoNormal">
Online advertising provides an opportunity for brands to
target with adverts in different forms with different approaches on multiple
touch points, which creates a sense of remembrance. Most of the marketers
perceive that their brand has got complete presence on the web and it is easy
to drive the attention of the consumers with a one click advert or eye catching
banner ads; which subsequently relates to the website where they can track the
customers and target the new ones with the desirable content but not to forget
that Advert Placement is important.<o:p></o:p></div>
<div class="MsoNormal">
As the traditional costs to run an ad campaign on television
or newspaper has become financial sky scrapers and the impact is single day or for
that moment. Brands got new life line in the form of online Advertising.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<h2 style="text-align: left;">
<b><span style="font-size: 16.0pt; line-height: 115%;">Integrating digital marketing methods
to raise the brand value</span></b></h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLvUlXtpgaXYshNNIV_nAZOBQaflkEPv_yezduCrZa9q7tAXFTaaTjVpH7scoGv5bHqEIg_jXwQGaAZw9hCRSycIGD7HtgsswXwJAAGBi7RMcO3CnpVm0sA9RBDBBHgxAa-79Uwt-kdRPq/s1600/aliexpress.com.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLvUlXtpgaXYshNNIV_nAZOBQaflkEPv_yezduCrZa9q7tAXFTaaTjVpH7scoGv5bHqEIg_jXwQGaAZw9hCRSycIGD7HtgsswXwJAAGBi7RMcO3CnpVm0sA9RBDBBHgxAa-79Uwt-kdRPq/s1600/aliexpress.com.jpg" /></a></div>
<div style="text-align: left;">
When I am passing through a lane in Canary wharf I came
across few agencies of course they are shut coz it was half 11 in the night,
‘’don’t ask me what you are doing there?’’ Coming back to the agencies in Canary
wharf many of them are of the same size and obviously they have expertise in
individual methods of digital marketing like SEO, SOCIALAPS, CUSTOMER ENGAGEMENT,
WEBSITE AND ONLINE BUSINESS TARGETS e.t.c. As a digital marketing executive I
am baffled initially and astonished to know about the fact why they were there,
the same scenario continues in South and North hope others might not be
exempted.</div>
</div>
<div class="MsoNormal">
<div style="text-align: left;">
<o:p></o:p></div>
</div>
<div class="MsoNormal">
<b><span style="font-size: 12.0pt; line-height: 115%;">Why it is Backfiring for brands:<o:p></o:p></span></b></div>
<div class="MsoNormal">
The average adult spends 4-6 hours of his time online
(Nielsen). Brands want to get close to the customers with the help of easy interphases
for maximized reach of its message. In a case if brand has all its target
segments on social networking sites, then it gets ready with a FB page from a
social application designer in a social agency which has expertise in designing
social pages that will be followed by engagement from elsewhere, reconstructing
the website with the help of few Designers, SEO from a Search engine expert and
online endorsements from Advertising agency by this time brand risk the danger
of losing group of its segment. As change do happen online rapidly many Brand
managers reckons the fact that all the actions corresponding to the brand
online have to be interlinked and done simultaneously.<o:p></o:p></div>
<div class="MsoNormal">
<br />
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj85GCpCKd7SHUhj2EeteKTcQgXNw5ZX5DCSH3HdMgbnHGrG-KkwuBktajYARW2_xLlqX-erpNTlmZB8Vr9LmG7vmyHTKwDMHhHOW7BpkojqPVN2gmslo7ehFsAMB_Nxu0jK1-EZrVR-NBq/s1600/images.businessweek.com.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj85GCpCKd7SHUhj2EeteKTcQgXNw5ZX5DCSH3HdMgbnHGrG-KkwuBktajYARW2_xLlqX-erpNTlmZB8Vr9LmG7vmyHTKwDMHhHOW7BpkojqPVN2gmslo7ehFsAMB_Nxu0jK1-EZrVR-NBq/s320/images.businessweek.com.jpg" width="320" /></a></div>
It is the time for a business and brands to understand that
digital marketing is not an individual medium. It is a composition of several
methods for complete online solutions and for better customer reach and high
return of investments. These solutions cannot be achieved by the use of single
or double employments if they do so they are just short term.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/13108513026576058614noreply@blogger.com0