Friday, 14 September 2012


Underneath ballot lot of strategies, web full of campaigns, lightening Brand values, Forcing symphonies and finally success. One of the world’s largest democratic ballots is getting influenced by digital marketing and Digital marketing strategists. Believe it.
Here are the Analysis of Barak Ossian Obama and Mitt Romney’s Digital political plans                                                                                         


Barack Ossian Obama                                                              Mitt Romney  
Digital strategies                                                                         Digital Strategies
SOCIAL MEDIA                                                                           Social Media

CORE (TWITTER)                                                                       Core (FB and Twitter)

OWNS: Literally                                                                            Viral marketing

Viral marketing                                                                             WOM
SEO: Political Campaign                                                            SEO: Political campaign

No PPC                                                                                          NO PPC

Blogs                                                                                               Blogs

Ranking top of search engine                                                      Effective online Adverts                                                                                                                         

The president of United States has merged completely in social media by running his campaign around tweets to mass reach polls.
Mitt Romney; an opponent to remember for his strategies to reduce the impact of social marketing with Adverts, Blogs, and affiliates.

Social media:

Barack Ossian Obama’s key word ‘LITERALLY’ in twitter to gain more search and visibility is working for him. Analysis shows he has the most number of tweets coming from elsewhere.


Mitt Romney’s website accompanies the space for highly search words on search engines like JOBS, AMERICANS, DESERVE and SECURITY. This clearly indicates how his website was fully organised for revisits and to create much awareness among the people.


ONLINE ADVERTISING is an area of Digital marketing which won’t show the immediate impact but creates awareness and make people to make decisions on a slow pace.
Mitt Romney’s political adverts to shiver the president are creating cold sensations in the white house. The placement of the adverts and propagation in popular sites is gaining him the market value.

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