The reality is…Marketers reported an average improvement of
close to 50% for personalized multichannel campaigns over traditional
campaigns.62% of online campaigns are seeing an increase in return on investment
when combined with offline marketing such as direct mail. Integrating
Traditional & Digital Marketing for Maximum Impact (Nielson 2010).
Clear visual connection between channels helps to drive
prospects to respond online. Integrating Traditional & Digital Marketing
for Maximum Impact.
Amazon is one of the largest ecommerce on mother earth,
which is strategically high in digital marketing technologies and full of
online in few parts of Asia but customers still believe Amazon as an offline
brand which was achieved by digital media. All the new markets and completely
new line of products are using digital platforms to strengthen brands offline.
Most of the marketers have sound knowledge on how to
strengthen the brand; they follow different methods of digital marketing
methods to build the brand online. In day to day life and with the changing
landscapes in digital marketing methodology one can communicate the effect of
brand reputation in online environment to offline. There are few organizations
where they are carrying the effect cross channels without diluting the message
and reach on proper act like Apple and Lush.
Why do want to carry the effect cross channel if you are
ruling the market online. You are a marketer who has presence online, how can
you carry the effect of your brand to direct marketing with high influence of
online presence.
Word of mouth is a common term as digital technology has
mixed with social media platforms for better incumbency. Brand texts and videos
online is spread as viral, in social sites to create an impact and for
recollection, if the video or a text appears to be new or astonishing or filled
with humour or an offer then the WOM is carried to offline channels and the
Brand image of the product gets increased. All the digital marketing platforms
and tools helps the business to get engaged with the customers for long time
and make them loyal to their brands which is highly appreciated part of digital
marketing, but from the direct marketing point of view these brands use digital
as a vehicle or as an adherent to strengthen their markets offline.
