Showing posts with label Digital marketing. Show all posts
Showing posts with label Digital marketing. Show all posts

Friday, 14 September 2012

OBAMA AND MITT ROMNEY: WORLD'S POWERFUL DIGITAL BRANDS

Underneath ballot lot of strategies, web full of campaigns, lightening Brand values, Forcing symphonies and finally success. One of the world’s largest democratic ballots is getting influenced by digital marketing and Digital marketing strategists. Believe it.
Here are the Analysis of Barak Ossian Obama and Mitt Romney’s Digital political plans                                                                                         

Brands


Barack Ossian Obama                                                              Mitt Romney  
       
Digital strategies                                                                         Digital Strategies
 
SOCIAL MEDIA                                                                           Social Media

CORE (TWITTER)                                                                       Core (FB and Twitter)

OWNS: Literally                                                                            Viral marketing

Viral marketing                                                                             WOM
 
SEO: Political Campaign                                                            SEO: Political campaign

No PPC                                                                                          NO PPC

Blogs                                                                                               Blogs

Ranking top of search engine                                                      Effective online Adverts                                                                                                                         


The president of United States has merged completely in social media by running his campaign around tweets to mass reach polls.
Mitt Romney; an opponent to remember for his strategies to reduce the impact of social marketing with Adverts, Blogs, and affiliates.

Social media:


Barack Ossian Obama’s key word ‘LITERALLY’ in twitter to gain more search and visibility is working for him. Analysis shows he has the most number of tweets coming from elsewhere.


SEO:


Mitt Romney’s website accompanies the space for highly search words on search engines like JOBS, AMERICANS, DESERVE and SECURITY. This clearly indicates how his website was fully organised for revisits and to create much awareness among the people.


ONLINE ADVERTISING:


ONLINE ADVERTISING is an area of Digital marketing which won’t show the immediate impact but creates awareness and make people to make decisions on a slow pace.
Mitt Romney’s political adverts to shiver the president are creating cold sensations in the white house. The placement of the adverts and propagation in popular sites is gaining him the market value.





Thursday, 13 September 2012

Iphone 5 the next Digital marketing platform


Tim cooks announced the world that Apple is launching its eagerly awaited handset on 28th of September. 1.2 Billion People around the globe watched his key note online to know the extra added features on the latest version.
Apple announced that viewer’s ratio from 4s to 5 has dramatically increased which clearly emulates the enthusiasm surrounding 5.
LTE is the latest addition to Iphone5, which is a small A6 chip integrated to increase the connectivity and for fast downloading of applications. LTE is the fastest of WIFI which increases the rapidness in building connections, browsing and social bookmarking.

How can Iphone5 increase the digital marketing level?

Buzz: 

Buzz on this inundated version, people has browsed all different sources to know the key features and updates by using all possible digital platforms.

Brings new WOM: 

Product specific details on the digital space is going viral with the increased word of mouth marketing

Set up with all platforms:

I phone 5 is set up with all digital platforms like e-mail, social media, Book marking, information services, Browsing and last but not least latest Map viewer.
With all these platforms integrated in one and with the rise of new technology (A6 LTE) I phone5 can be a next digital marketing Platform

Tuesday, 4 September 2012

Digital marketing is a solute in technological solvent


The war between colossal soft drinks Coke and Pepsi will never find the winner, they tried to figure the winner in all the traditional forms of media by using all the communication tools now they are using new methodology in digital marketing to mass reach their customers.Digital marketing a decade back is seen as a medium with low potential but in the current scenario we cannot imagine a business without digital.

        All the digital marketing methods employed by the Brands as a part of their online strategy delivered best in terms of results and rate of income. Carbon mobile which is in no way in competition to Apple is now competing with the mobile tycoon with the help of digital marketing methodology. Carbon Mobile’s lead generation techniques using e-mails with technological agita has helped them to conquer vast data base. Banner adverts, SEO, key word, online market research, and social media marketing are all as a part of carbon mobiles programme. Carbon Mobile has exploited digital medium as a single set to produce the results they deserve.  Small scale businesses are making their mark in the markets by gluing digital marketing tools with the use of technology for tracking their segments.

A digital strategy which is a part of digital marketing programme is gearing up in day to day online business environment. Technological driven digital strategies and digital marketing campaigns are producing results which cannot be assured or achieved by employing digital marketing tools in individual forms.

Is website really part of Digital Marketing?

I cannot buy Audi, john says to Laura. Yes the colour, the logo and the richness on the web which Audi uses in connecting to its set gives a sense of feel that Audi is rich and Luxurious. The first and foremost way Brands can communicate with their customers is by having an eye catching website resembling the brand personality of their audience.
Websites helps in understanding the business processes, organisations objectives, goals and products.   First impression is the best impression; hence web site should be constructed in a way to engage the customer. A Website helps the customers to acquire the information about a brand. If customers or users are impressed with the info provided then they register for the latest updates.
All the brands spend a lot of time in developing and updating the web to identify new markets, which is why website is the primary step for Digital marketing programme.