A brand is a highly sophisticates attribute of all the product lines. People have tendency to recollect products with their brands name, If a brand fell short of customer interaction or lacks engagement then the brand is just termed as placebo in digital world. Engagement process varies from product to product in online world. Customer engagement usually depends on the attributes of the product. Ultimately for any product line in the universe to hail, Brand needs engagement. Customer engagement can be achieved with customer communities and digital marketing methodologies.
When a business lacks interactivity, then it is hard to control the colours of your Brand in the neurons of audience; in fact one cannot mix that brand physique to .Online world is an area where high interactivity can be achieved by mobilising your customers from a single set through different online channels.
Different type of Interactivities in online world:
Emails: greetings, ceremonial wishes
Gaming: interactive gaming by announcing winners on the leader boards and publishing them through mails and social networking sites will create a game or a brand with continuous engagement
Social networking: Mobilising customer communities and reading the value added posts on brands television will make your audience involve in engagement.
Pursuit in the competition can be achieved by developing a strategic plan by slight inhibition of your competitors after good customer engagement
‘’If a brand cannot mobilize customer communities then the brand is just a placebo. Interactive messages helps in communicating with your customers.